Stanley Milgram was a social scientist and in the 1960ʼs he put together a series of experiments to find out how connected, or disconnected people really were.

The small-world experiment comprised several experiments conducted by Stanley Milgram and other researchers examining the average path length for social networks of people in the United States. The research was groundbreaking in that it suggested that human society is a small-world-type network characterized by short path-lengths. The experiments are often associated with the phrase “six degrees of separation“, although Milgram did not use this term himself.

The experiment consisted of sending a package from Omaha, Nebraska, in the center of the U.S. to recipients in Boston, Massachusetts, in the NE.

The package came with a set of instructions. The goal was to get the package hand delivered from Nebraska, to Massachusetts. So whoever received it had to think about who they knew that was either going to Boston, or might know someone who knew someone who was going to Boston. They couldn’t ship it. AND, they could only pass it to someone they knew on a first name basis.

What Milgram discovered through the experiment, was that it took about six people handing off the package before it was hand delivered to Boston. Hence the term, six degrees of separation.

How is that relevant to you? Well, first off all, it tells you that your “Who”s are closer than you might have thought. Especially when you realize that we don’t have the same limitations on our lives as Milgram put on his experiment. Do we have to know someone on a first name basis to ask for help? No. We can ask anyone.

Does our package have to be hand delivered? In other words do we have to be standing in front of someone to ask them for help? Of course not. Can we use Google, email, LinkedIn etc. to find someone?

With the power of technology, we can talk to people around the world, for next to nothing. Is it possible that our ‘Who’s are no more than 2-3 degrees away.

Would you like to join me in my experiment?

I am seeking 3 manufacturing and distribution companies that want to grow revenue through an impactful strategy and brilliant execution. AND as a woman with unique hands on experience as a manufacturer and distributer myself, I am also seeking 3 companies looking to fill a board of directors seat. How hard can this be?

Here is how to find ‘Who”s. If you don’t know any manufacturers or distributors yourself, who do you know who does? That would be the second person in the chain. Send this and my blog to that person making the same request. I promise to report back on how many people respond and how long it takes to achieve the goal. Wanna play? Then we’ll know more about how to leverage our LinkedIn contacts.

949-394-9201

DrFrumi@Scaling4Growth.com